Deezer to ship toggle that hides AI-generated music from its streaming app

Deezer is turning labeling into removal

Deezer is building a setting that lets listeners hide AI-generated music across its service, according to TechCrunch. The company announced the toggle on Tuesday and said it should reach users before the end of the year. Once switched on, it will keep AI-made tracks, albums and related artists out of search results.

CEO Alexis Lanternier said in a statement that listeners had repeatedly asked for this kind of control, and that Deezer is now giving everyone the choice to strip such content from their streaming experience and hear only human-made music if they prefer. He also acknowledged that the sheer growth of AI music on the platform was one of the reasons the feature exists.

How much AI music is on Deezer

The demand is measurable. TechCrunch reports that a Deezer survey conducted last year found roughly 45% of the platform's customers wanted a way to remove AI music from their feeds.

The supply side has grown quickly too. Deezer introduced AI-detection tooling last year and has published upload statistics ever since. When detection launched, AI-generated tracks accounted for 10% of daily uploads. By July, the company said more than half of the tracks arriving each day, an average of 90,000, were AI-generated.

Rivals are tagging rather than filtering

Other music services have taken different routes. According to TechCrunch, Bandcamp has banned AI music outright, while Tidal has cut off monetization for accounts that upload it. Spotify has taken a lighter approach, labeling AI tracks and artists more prominently on its platform rather than hiding them. Variety reported in August that Apple Music is aiming to label AI tracks by the end of the year. Outside the major platforms, some listeners have turned to independent tracking systems to identify AI music.

Against that backdrop, a simple on-off switch that removes the content entirely is the most aggressive user-facing option any large streamer has offered so far.

Why it matters

This is the first control of its kind from a major streaming platform, and it marks a shift from disclosing AI content to letting people delete it from their experience. If adoption is high, and the 45% survey figure suggests it could be, AI-generated uploads become invisible rather than merely labeled, which could sharply reduce their streams and any royalties attached to them.

The feature also raises questions the announcement does not answer. Detection accuracy is doing the heavy lifting here: false positives could bury human-made music, while misses would let synthetic tracks through anyway. Deezer's ongoing publication of upload statistics, combined with adoption data once the toggle ships, will make the platform a useful case study in how much AI music is actually entering streaming catalogs, and whether audiences reject it once given a real choice.