Meta's Muse AI agent arrives on Apple Watch and Wear OS

Meta has brought its Muse AI agent to the Apple Watch and to smartwatches running Google's Wear OS, the company announced. According to TechCrunch, users can now reach the assistant from their wrist through voice calls, text messages or dictation, extending Muse to a new device category roughly two months after its App Store debut.

A rapid, cross-platform rollout

The smartwatch release lands about a month after Meta introduced a dedicated iPad app for Muse, which first launched on the App Store in September. TechCrunch reads the pattern as a sign of Meta's growing ambitions for its consumer AI product: the company appears intent on making Muse a central part of its ecosystem and available wherever users are, rather than confining it to a single phone app.

An agent in a crowded field

Muse is now one of dozens of consumer-facing AI agents competing for users' attention, TechCrunch reports. In common with its rivals, it connects to users' accounts to manage email, meetings and bills, and it can take on tasks such as booking reservations, ordering groceries, setting goals and making purchases. The assistant is also customizable: users can restyle its avatar as a person, an animal or another kind of character.

Features arriving week by week

Meta has added capabilities at a steady clip since launch. A few days ago it introduced Spaces, a format for focused conversations with Muse organized around specific topics. Meta compares these to mini apps built on the fly: they appear in the Muse sidebar and open a dedicated chat where the agent works toward a particular goal on the user's behalf.

Last week, Meta gave users in the United States the ability to video chat with their Muse avatar. The avatar is designed to speak with expressions and gestures that reflect the tone and context of the conversation, though the visual side of the call runs one way. Muse cannot see users, but it can hear them and respond in real time.

Strong early adoption

Muse has also shown unusual early traction. According to TechCrunch, it became one of only 12 mobile apps to surpass 10 million U.S. downloads within their first 40 days on the App Store, with Meta's Threads the most recent app to have done so before it, back in July 2023.

Why it matters

The arrival of an agentic assistant on smartwatches moves this generation of AI beyond phones, tablets and desktops onto a device people wear all day. The wrist is a natural fit for voice-first agents: screens are tiny, so delegating a task by speaking is often more practical than tapping through an app.

It is also a distribution play. With no smartwatch of its own, Meta is meeting users on Apple's and Google's platforms, and the quick succession of phone, tablet and wrist releases suggests the company treats broad availability as an edge in a market crowded with rival agents.

The open question is trust. Muse manages email, bills and purchases on a user's behalf, and putting that capability on a glanceable, voice-first device raises the stakes for reliability. An agent that can act, not just answer, has to interpret instructions correctly every time, and a misheard command on a smartwatch is easier to make than an error on a screen the user can review.