Meta's Your Algorithm lets Facebook users tune Feed and Reels in plain language

Facebook hands users the tuning knobs

Meta has launched "Your Algorithm" on Facebook, an AI-powered feature that lets users shape what appears in their Feed and Reels by describing their preferences in natural language. According to TechCrunch, the company announced the rollout on Tuesday, October 13.

Until now, Facebook's ranking systems inferred what users wanted almost entirely from behavior: what they watched, tapped, hid or lingered on. Your Algorithm adds a direct channel. Users can state, in their own words, which topics they want amplified and which they want dialed down, rather than waiting for the machine to reverse-engineer their tastes.

How it works

The main entry point is the three-dot menu on individual posts, which Meta has updated to make preference management easier. TechCrunch reports that from this menu users can open Your Algorithm or flag content as "Interested" or "Not interested." The Verge adds that those two buttons may also appear directly under posts.

The system is conversational rather than a static checklist. Meta says the platform may ask follow-up questions to work out precisely what a user enjoyed or objected to in a given post, and users can answer in everyday language. Changes take effect quickly: both outlets report that recommendations update in real time, adapting while the user is still browsing to match their current interests.

LLMs move into ranking

According to The Verge, Your Algorithm is one of several AI-driven tools Meta is deploying to customize the Facebook experience, and the company says large language models are taking on a growing role in its ranking systems. The appeal for Meta is that an LLM can interpret the intent, context and interests embedded in free-form text, something behavioral signals capture only roughly. As the company presents it, the result is a ranking system users can effectively converse with rather than one they can only influence obliquely.

Facebook catches up with its siblings

Facebook is not the first Meta property to get this treatment. TechCrunch notes that Instagram extended Your Algorithm to its Feed and Explore surfaces in June, having first launched the feature for Reels in December 2025. Threads, Meta's text-focused network, has its own variant called "Dear Algo," which similarly lets users steer what the recommendation engine serves up. The Facebook deployment brings the approach to Meta's largest audience.

Why it matters

Recommendation feeds have mostly operated as black boxes. Users could nudge them with likes, hides and the occasional preference menu, but they could never actually explain themselves. Your Algorithm replaces guesswork with dialogue, and TechCrunch reads the launch as part of a broader shift: away from purely automated recommendation engines and toward the streaming-service model, where viewers explicitly curate their suggestions.

For users, the immediate payoff is control and fewer misjudged recommendations. For Meta, the trade may be even better. Every plain-language answer is high-quality signal for its ranking models, volunteered directly rather than inferred. As AI increasingly mediates what people see online, conversational control over the feed could shift from novelty to expectation, and Facebook, arriving after Instagram and Threads, is making sure it is part of that transition.